Director of RCDTT
Prof. Haiyan SONG
Research Focus 1
Digital Tourism Decision-making and Monitoring System
An automated and self-adapting tourism demand and associated carbon emission forecasting system
Real-time tourism sentiment and tourist satisfaction indexes
A web-based simulation toolbox for policy interventions on sustainable tourism development
Developing a digital twin system for monitoring hotel carbon emissions
A decision support system for environmental sustainability management in hotels
Research Focus 2
AI-Driven Business and Experience Innovations
A decision support system to assess customer acceptance and business returns on smart hotel initiatives
Theory construction and technological development of user-oriented immersive tourism experiences
A neuromonitoring index and system for understanding tourists’ mental and behavioural feedback
MGI-VCP: A multi-model generative intelligent video creation platform for tourism content marketing
Improving business operation efficiency and consumer experience using AI and robotics
News & Events
RCDTT and School of Hotel and Tourism Management of The Hong Kong Polytechnic University have signed a collaborative agreement with the Pacific Asia Travel Association (PATA) on the production of the PATA Visitor Forecast Reports for the next three years. The PolyU research team has been working with PATA over the past decade on PATA Visitor Forecasts, which have benefited the destination governments, DMOs, and tourism businesses in their decis
14 Jan 2025
We are pleased to share that Dr Curley Liu, our Research Assistant Professor at RCDTT, has officially completed her attachment at UN Tourism! Dr Curley Liu shared, "My attachment to UN Tourism has come to an end, and I am deeply grateful for this incredible opportunity. During my time with the Market Intelligence, Policies, and Competitiveness Department of UN Tourism, I contributed to the World Tourism Report by conducting statistical analyses
8 Jan 2025
Prof. Haiyan Song, Director, Prof. Cathy Hsu, Member, and Prof. Bing Pan, Advisor of #RCDTT, have published a review article entitled “How COVID-19 has changed tourists’ behavior”. The article addresses the issue of whether and how the COVID-19 pandemic influenced tourists’ thoughts and behaviors and the extent to which these changes might persist. This study provides a narrative review of the research on tourist behaviors and the psychological
6 Jan 2025
Dr WANG Dan, Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT) and Associate Professor in the School of Hotel and Tourism Management, was interviewed by CCTV on the green development of China’s hospitality industry. She mentioned that the PolyU team has developed the “China hospitality industry green development index”, a comprehensive evaluation system with 9 dimensions and over 80 indicators to assess the
3 Dec 2024
Professor Haiyan Song, Director of RCDTT, gave a keynote speech at the China Tourism Education Forum organized by the China Tourism Education Association at Xinjiang University in Urumqi on 9 November 2024. The Forum attracted more than 400 participants from educational institutions around China. Professor Song’s talk on the development of a self-adaptive forecasting platform for the GBA arose great interests from the participants as the platform
9 Nov 2024
On 28 Oct 2024, Prof. Bela Stantic, Professor in Computer Science and founder and Director of “Big Data and Smart Analytics” Lab at Griffith University, delivered a research seminar titled "Harnessing Advances in Pre-trained Transformers and Generative AI for Tourism Research" to faculty members and students from the SHTM and RCDTT. During the seminar, Prof. Stantic discussed various funded projects at the Big Data and Smart Analytics lab at Grif
28 Oct 2024
Professor Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism, Associate Dean of the School of Hotel and Tourism Management and Director of the Research Centre for Digital Transformation of Tourism of PolyU attended the 24th World Travel and Tourism Council’s Global Summit on 8-11 October in Perth Australia. Professor Song and his team has been working with WTTC on identifying the challenges and the market needs of the future
25 Oct 2024
We are thrilled to share that Dr Curley Liu, Research Assistant Professor at RCDTT, has officially started her attachment at UN Tourism ! Dr. Liu has received warm welcome from the team at the Tourism Market Intelligence and Competitiveness Department and had the pleasure of meeting Beka Jakeli, Director of External Relations at UN Tourism, along with various colleagues from the Regional Department for Asia and the Pacific. She’ll be sure to pass
23 Oct 2024
On 19 October 2024, the Research Centre for Digital Transformation of Tourism (RCDTT) participated in the PolyU InnoTech Open Day x Alumni Homecoming 2024, where the Centre co-hosted a booth with Yunji Technology at the foyer of Jockey Club Auditorium, showcasing the newly established Joint Lab: The Hong Kong Polytechnic University – Yunji Technology Hotel Digital Intelligence Joint Innovation Lab. At RCDTT and Yunji Technology’s booth, visitor
19 Oct 2024
On 18 Oct 2024, Prof. Mimi Li, associate director at RCDTT, was invited to be a keynote speaker at the 2024 UN Tourism/PATA Forum on Tourism Trends and Outlook (18th Edition) organized by the World Tourism Organization, Pacific Asia Travel Association, Guilin Municipal People’s Government, and Guangxi Zhuang Autonomous Region’s Department of Culture and Tourism. This global forum stands as a strategic platform for stakeholders to collaborate and
18 Oct 2024
We are pleased to share that Dr Curley Liu, our Research Assistant Professor at RCDTT, has officially completed her attachment at UN Tourism! Dr Curley Liu shared, "My attachment to UN Tourism has come to an end, and I am deeply grateful for this incredible opportunity. During my time with the Market Intelligence, Policies, and Competitiveness Department of UN Tourism, I contributed to the World Tourism Report by conducting statistical analyses
8 Jan 2025
Prof. Haiyan Song, Director, Prof. Cathy Hsu, Member, and Prof. Bing Pan, Advisor of #RCDTT, have published a review article entitled “How COVID-19 has changed tourists’ behavior”. The article addresses the issue of whether and how the COVID-19 pandemic influenced tourists’ thoughts and behaviors and the extent to which these changes might persist. This study provides a narrative review of the research on tourist behaviors and the psychological
6 Jan 2025
Dr WANG Dan, Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT) and Associate Professor in the School of Hotel and Tourism Management, was interviewed by CCTV on the green development of China’s hospitality industry. She mentioned that the PolyU team has developed the “China hospitality industry green development index”, a comprehensive evaluation system with 9 dimensions and over 80 indicators to assess the
3 Dec 2024
Professor Haiyan Song, Director of RCDTT, gave a keynote speech at the China Tourism Education Forum organized by the China Tourism Education Association at Xinjiang University in Urumqi on 9 November 2024. The Forum attracted more than 400 participants from educational institutions around China. Professor Song’s talk on the development of a self-adaptive forecasting platform for the GBA arose great interests from the participants as the platform
9 Nov 2024
On 28 Oct 2024, Prof. Bela Stantic, Professor in Computer Science and founder and Director of “Big Data and Smart Analytics” Lab at Griffith University, delivered a research seminar titled "Harnessing Advances in Pre-trained Transformers and Generative AI for Tourism Research" to faculty members and students from the SHTM and RCDTT. During the seminar, Prof. Stantic discussed various funded projects at the Big Data and Smart Analytics lab at Grif
28 Oct 2024
Professor Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism, Associate Dean of the School of Hotel and Tourism Management and Director of the Research Centre for Digital Transformation of Tourism of PolyU attended the 24th World Travel and Tourism Council’s Global Summit on 8-11 October in Perth Australia. Professor Song and his team has been working with WTTC on identifying the challenges and the market needs of the future
25 Oct 2024
We are thrilled to share that Dr Curley Liu, Research Assistant Professor at RCDTT, has officially started her attachment at UN Tourism ! Dr. Liu has received warm welcome from the team at the Tourism Market Intelligence and Competitiveness Department and had the pleasure of meeting Beka Jakeli, Director of External Relations at UN Tourism, along with various colleagues from the Regional Department for Asia and the Pacific. She’ll be sure to pass
23 Oct 2024
On 19 October 2024, the Research Centre for Digital Transformation of Tourism (RCDTT) participated in the PolyU InnoTech Open Day x Alumni Homecoming 2024, where the Centre co-hosted a booth with Yunji Technology at the foyer of Jockey Club Auditorium, showcasing the newly established Joint Lab: The Hong Kong Polytechnic University – Yunji Technology Hotel Digital Intelligence Joint Innovation Lab. At RCDTT and Yunji Technology’s booth, visitor
19 Oct 2024
On 18 Oct 2024, Prof. Mimi Li, associate director at RCDTT, was invited to be a keynote speaker at the 2024 UN Tourism/PATA Forum on Tourism Trends and Outlook (18th Edition) organized by the World Tourism Organization, Pacific Asia Travel Association, Guilin Municipal People’s Government, and Guangxi Zhuang Autonomous Region’s Department of Culture and Tourism. This global forum stands as a strategic platform for stakeholders to collaborate and
18 Oct 2024
RCDTT and School of Hotel and Tourism Management of The Hong Kong Polytechnic University have signed a collaborative agreement with the Pacific Asia Travel Association (PATA) on the production of the PATA Visitor Forecast Reports for the next three years. The PolyU research team has been working with PATA over the past decade on PATA Visitor Forecasts, which have benefited the destination governments, DMOs, and tourism businesses in their decis
14 Jan 2025